Justin Bieber Urges Fans: 'Don't Waste Your Money' on Drew House

Justin Bieber has distanced himself from his brand Drew House, advising fans not to spend their cash on it. Find out more about this unexpected announcement!

Bieber Cuts Ties with Drew House

In a surprising move, Justin Bieber has seemingly severed his connection with Drew House, the fashion label he co-founded. On April 10, he took to his Instagram Stories with a clear message for his fans: “don’t waste ur money” on his clothing line. He expressed his discontent over a screenshot of the Drew House official Instagram page, suggesting that it no longer reflects him or his values.

"I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life," Bieber stated. "If you're rocking with me, the human Justin Bieber, don’t waste ur money on Drew House."

The Origins of Drew House

Bieber launched Drew House in 2019 alongside Ryan Good, his former road manager and stylist. The brand became known for its casual streetwear, including comfy hotel slippers and clothing adorned with cheerful smiley faces. It was a venture that appealed to many fans, but now it seems the singer is stepping away from it entirely.

The Controversial Video

This bold announcement followed a video Bieber shared on his Instagram reels, depicting an animated version of himself entering a house filled with Drew-branded merchandise. The animated figure then ignites a match and sets the house ablaze, joined by his wife, Hailey, and their son, Jack. The clip concludes with the text “SKYLRK,” leaving fans curious about its meaning.

Fan Reactions and Backlash

A source close to Bieber and the Drew House team revealed that his actions sparked concern among employees working hard on upcoming releases. They described the “SKYLRK” announcement as "a slap in the face." The source further criticized Bieber's video, calling it "highly inappropriate and insensitive," especially considering that some staff members had been affected by recent wildfires.

Justin's Personal Reflections

Just last month, Bieber shared a cryptic message expressing how he "hates" feeling inauthentic, which has raised concerns about his current mental state. Additionally, he was recently seen rapping about being high in a video, which caused public worry. However, his representative quickly denied any rumors of drug use, branding them as “false” and “harmful.”

Music Comeback on the Horizon

Despite the turbulence surrounding his brand, there are reports suggesting that Bieber might be gearing up for a significant return to music. He was spotted in the studio at the beginning of the year, fueling speculation about new projects, especially after collaborating with producer Mk.gee on fresh material.

In other exciting news, Bieber's track "Stay," featuring The Kid LAROI, has officially joined YouTube's Billion Views Club. This milestone is a testament to the song's immense popularity since its release in July 2021.

The Backstory Behind 'Stay'

The music video for "Stay" was filmed at an abandoned hotel in downtown Los Angeles, not far from the infamous Cecil Hotel, which has a notorious reputation for tragic events throughout its history. It was also the subject of the Netflix documentary Crime Scene: The Vanishing At The Cecil Hotel.

Frequently Asked Questions

• What prompted Justin Bieber to distance himself from Drew House? Bieber expressed that the brand no longer represented him or his family, urging fans not to spend their money on it.
• When did Drew House launch? Drew House was co-founded by Justin Bieber and Ryan Good in 2019 and quickly became known for its casual streetwear.
• What was the reaction from Drew House employees to Bieber's announcement? Some employees felt hurt and disrespected by the abrupt announcement, especially as they were working hard on upcoming releases.
• What is the meaning behind the "SKYLRK" message? The exact meaning remains unclear, but it was featured in a video where an animated Bieber burned a house filled with Drew-branded items.
• Is Justin Bieber planning to return to music? Yes, reports suggest he is back in the studio and potentially working on new material, following his successful track "Stay."

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